Friday, May 2, 2008

New forms of media publishing

What is the hotest thing on the internet?


YouTube is a very well known website for video hosting and most of all, entertainment. It is actually a good source of entertainment for most people who are bored and have nothing more to do than scratching their backs. Currently YouTube is a very powerful tool for the media, things that shouldn’t be posted on national television can always be ‘secretly’ posted on Youtube. The music industry is suffering , thanks to Youtube. People just leisurely watch music videos on YouTube instead of tuning into MTV anymore. It is pretty simple why people like to use Youtube and watch everything they can on Youtube, its free.

Issues


However, people tend to do things a little overboard and this time Youtube is sued. James Montgomery said "It's the first-ever copyright lawsuit filed against YouTube, and, if successful, it could open the floodgates for similar suits against the site". The problem with YouTube is actually one of it's advantages, its free. Videos that would usually need to be paid for is actually free on YouTube. If everyone uses YouTube instead of watching television, that would mean doomsday for television producers. For this case in particular, Tur, a journalist, is actually sueing YouTube for the broadcasting of the videos without securing clearances from his company. Legally, in order for the footage to be broadcasted, news agencies had to obtain rights from his L.A. News service. Long story cut short, it is the money that caused the problem. YouTube, being free for it's users are causing a lot of trouble for other medias and when money comes into the picture, it spells trouble.




* a screenshot from MTV, on the YouTube lawsuit*

Reference List

1. Montgomery, J 2006, YouTube Slapped With First Copyright Lawsuit For Video Posted Without Permission, Music Television, viewed 2 May 2008 at http://www.mtv.com/news/articles/1536695/20060719/index.jhtml?headlines=true.

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