* a picture of a blogsite*
(picture sourced from http://jackissback.blogspot.com/)
Blog Advertising Intro
Blog advertising is by far one of the newest and most popular type of advertising being used in the World Wide Web at present. According to Dave Taylor (2006), most people still think of blogs as online diaries or journals, only a small handful of them think of it as a real contender for advertising needs. Living in modern society and in an information technology driven world, not knowing how to use the internet would be almost impossible. Internet being very accessible and almost part of life nowadays, one must have even the slightest knowledge in using the internet for their own purposes.
Money the Currency of Life
* image of money*(picture sourced from http://craigan.typepad.com/photos/uncategorized/)
Making use of the internet to make money has been picking up in the recent years. Money makes the world go round- really. Law (2004) said, “... work cannot be made without money.” Showing that money indefinitely makes up our life, which is dominated by our ability to bring home the bread and butter. Many opportunists have been hitting the jackpot in recent years and turned into millionaires through innovative ideas.
* image of money in thoughts*
(picture sourced from http://www1.istockphoto.com/file_thumbview_approve/279137/2/istockphoto_279137_money_mind.jpg)
* image of man with lots of money*
(picture sourced from http://blogs.knoxnews.com/knx/silence/archives/money.jpg)
Blogging is one of those methods where one can spend virtually nothing to advertise and at the end of the day, earn money. Solely through advertising on blogs, one can actually earn a stable income and in some cases turn into a rich man with virtually no cost.
Does pictures and graphics in blogs help?
Pictures and graphics in blogs actually attract attention and keeps your reading hanging around for probably a bit longer. "Pictures or graphics attract attention to the material or direct attention within the material - hopefully using graphics in this way will heighten the likelihood that a user will remember the material" (Using Graphics and Pictures, Furman University 2008). Many gadgets and pictures that fills the blog, it is easier for advertisers to make use of this and get the readers to notice their advertisements. The addition of moving graphics and pop ups also increases the interactivity of the advertisement. With that, advertisers can get the attention of blog readers easily.
Advertising Community
* image of Nuffnang Malaysia's website*(picture sourced from http://www.nuffnang.com.my/)
Nuffnang is Asia’s first advertising community and is by far the most famous one currently being used in Malaysia. According to Jamie Ee (2007), Nuffnang attracted 300 blogs in just three days after its official launch. It is quite obvious that advertising on blogs are one of the easiest ways to earn a quick buck. Being a user of Nuffnang myself on my personal blog, the extra pocket money wouldn’t hurt. By joining Nuffnang, I even get free advertising for my blog. For me, getting extra hits boosts my self esteem and gives me an extra drive to post something new. “With the increasing popularity of blogs and the online communities they create, bloggers are becoming more inventive and sophisticated in sharing their ideas with the world.” Stamoulis,N (2008). With blogging being quickly picked up by the online community, I see no reason as to why I would give up such an opportunity to make some cash and at the same time enjoy doing it.
Personal Thoughts
I guess websites like Nuffnang are making blogging a more commercialised medium. However, earning a honest buck from blogging isn't going to do any harm either. Using Nuffnang has also helped me communicate with other bloggers and increasing the traffic of my website. I do think that blog advertising is the future of advertising online as blog users are increasing at this very momeny and soon enough even my parents might start to blog.
Useful Sites
Graphics and Pictures:
Functional Role of Graphics:
Malaysia SEO Blog:
PR Web:
Lessig Blog:
MIT Labroratory:
CTMF:
References
Wright, J 2006, The Newspaper, Blog Marketing, pp 112-115
Law & Turgot 2004, Laws Monetary Theory, Law & Turgot: The Importance Of Money, viewed on 10 June 2008, http://www-sul.stanford.edu/depts/hasrg/frnit/pdfs_gimon/murphy.pdf
Furman University 2008, Using Graphics and Pictures, viewed on 10 June 2008, http://facweb.cs.depaul.edu/sgrais/graphics_and_pictures.htm.com
Ee,J 2007,SINGAPORE: Buck$ for Blog$, Asia Media , viewed on 10 June 2008, http://www.asiamedia.ucla.edu/article-southeastasia.asp?parentid=74355
Stamoulis, N 2008, Blog Marketing Blog, BlogMarketingJournal.com, Announces Site Re-Design with Additional Business Blog Resources, PR Web, viewed on 10 June 2008, http://www.prweb.com/releases/blog/marketing/prweb584682.htm
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